Deal adds MelBet-focused reviews and SEO content to expand the operator’s visibility in Canada
20 Feb 2026
TORONTO — CasinoCanada has announced a new partnership with MelBet, an international betting and gaming operator, in a move designed to strengthen MelBet’s footprint in the Canadian market through CasinoCanada’s digital channels.
Content-led push for Canadian audiences
As part of the agreement, CasinoCanada.com will publish detailed reviews, operator guides, and SEO-focused content tailored to regional audiences. CasinoCanada says the goal is to provide users with clearer, more transparent information about MelBet’s products and services, while supporting brand representation and referral traffic to MelBet’s website.
CasinoCanada is an online casino guide operated by SEOBROTHERS.
SEOBROTHERS: “Clear, data-based content”
Eugene Ravdin, Head of PR at SEOBROTHERS, said the collaboration will prioritize long-term cooperation and straightforward communication.
“MelBet operates across multiple international markets and has established a consistent presence in the iGaming industry. Through CasinoCanada, we will focus on delivering clear, data-based content tailored to users in Canada and quality traffic to MelBet website.”
MelBet snapshot: sports, esports, and slots
MelBet says its platform covers daily betting on more than 1,000 events across major sports and esports. The operator also highlights a large slots catalogue sourced from 120+ global providers.
Awards and industry recognition (as stated)
The release points to several accolades MelBet has received in recent years, including:
- Best Online Gambling Operator (EVENTUS, 2023)
- Best Affiliate Program (SiGMA Africa Awards, 2024)
- Live Casino of the Year (AffPapa iGaming Awards, 2024)
High-profile ambassadors and global partnerships
MelBet also cites a roster of brand ambassadors and partners, including Andrés Iniesta, Didier Drogba, and Kamaru Usman. The company notes that in October 2025 it extended its agreement as Juventus’ official betting partner for the MENA and Africa region, alongside partnerships connected to La Liga and OG Esports.
MelBet Affiliates: “Strong potential for long-term cooperation”
Anastasiia Shcherbyna, CMO at MelBet Affiliates, said the partnership has started smoothly and emphasized alignment between the two brands’ working styles.
“Working with CasinoCanada has been smooth and efficient… We appreciate their professional approach and see strong potential for long-term cooperation.”
